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by Paul Hedberg

From humble beginnings at KMRS in Morris, Minnesota, to working with Lou House at WMIN and partying after hours with Count Basie, Nat King Cole, and Ella Fitzgerald before moving on to WTCN, where he worked with Sev Widman, then to WLOL, where he worked with Ray Christensen, before moving to rock ‘n’ roll powerhouse KDWB to work with Sam Sherwood, Hal Murray, Randy Cook, Don Duchene, and “Lovable” Lou Riegert (who would later become CNN’s Lou Waters), Paul Hedberg was where every disk jockey of his time would want to be. Yet, in 1961, when Lou Riegert asked him what his career plans were, Paul replied that he wanted to go back to “small-town radio in Morris or Blue Earth, Minnesota.” It turned out to be the second greatest decision of his life (his greatest decision was to marry Julie). He went on to become one of the most powerful and successful station owners in the history of Minnesota Radio.

Among the many things he recalls in his book is, while president of the Minnesota Broadcasters Association from 1983 to 1985, forming the coalition between Joe Pavek, Earl Bakken, and the MBA which resulted in the founding of the Pavek Museum of Broadcasting.


Earl Bakken           Joe Pavek           Paul Hedberg

If you love the world of broadcasting, its characters and their stories, you will love Paul’s autobiography. The price is only $19.95 plus tax, here at the Museum, or $27.35 online (includes tax, shipping, and handling). Best of all, 100 percent of the proceeds go to the Museum. That is, after all, how great men do things.